Epson celebrates number 1 market share in EcoTank CISS printers with second Jimeoin TV, radio, VOD and digital campaign
SYDNEY, 13 July 2022 – Epson has celebrated its global number 1 market share1 status in Continuous Ink Supply System printers – where Epson’s EcoTank models account for over 65%2 of all printers sold in the category in Australia alone – with its second TV, radio, VOD and digital campaign fronted by comedy legend Jimeoin in Australia and New Zealand.
The two-month campaign incorporates multiple channels including free-to-air and catch-up television, digital, radio and social media and sees Jimeoin front and centre promoting Epson’s EcoTank printers and how they are easy to use with their supersized ink tanks that come with enough ink in the box to print thousands of pages.
Cumulative global sales of Epson’s EcoTank high-capacity ink tank inkjet printers recently topped 67.9 million units3. Epson first launched EcoTank high-capacity ink tank inkjet printers in October 2010, in Indonesia. EcoTank’s popularity then grew consistently, and the range is now sold in over 170 countries and regions across the world.
As well as selling over 67.9 million units, by saving on plastic, which is the main component of ink cartridges, CO2 emissions are considerably lower than they would have been if all these units had been cartridge printers4.
By using big refillable ink tanks, EcoTank printers can save you thousands of dollars compared to cartridge-based printers. Also, as EcoTank printers use Epson’s patented Heat-Free PrecisionCore™ printheads, they consume less energy too, especially compared to power-hungry laser printers. When, eventually, an EcoTank does run out of ink, refill bottles start from as low as just $14.99 each for thousands more pages worth of ink and continued hassle-free printing.
To mark the new campaign Jimeoin also gave a hilarious performance to all of Epson Australia and New Zealand’s staff at their recent “Kick Off” meeting at Commbank Stadium in Parramatta.
To learn more about EcoTank cartridge-free printers go to: www.epson.com.au/ecotank and www.epson.co.nz/ecotank
EcoTank Jimeoin campaign creative credits
Client/Production: Epson / Adrenalin
Creative Director: Peter Alsford / Adrenalin
Brand Lead: Nathan Fulcher / Epson
Copywriters: Ian Macintosh / Jimeoin
Production: Dream Engine
Director: Ryan Spanger
Senior Producer: Jove Tyson
Picture credits
Jimeoin in the Epson EcoTank campaign
Behind the scenes shooting the campaign
Jimeoin with Epson’s senior management team at Epson’s recent “Kick Off” meeting
1 No.1 ink tank printer vendor worldwide as of March 2022. Source: IDC Worldwide Quarterly Hardcopy Peripherals Tracker, 2022Q1
2 Figures are based on official IDC data which states that Epson printers represented 66.2% in 2020 and 79.6% in 2021 of all large ink tank and Continuous Ink Supply System printers (CISS). Source: IDC Worldwide Quarterly Hardcopy Peripherals Tracker, 2022Q1
3 Worldwide units of Epson EcoTank devices from 2010 to 2022Q1. Source: IDC Worldwide Quarterly Hardcopy Peripherals Tracker, 2022Q1
4The size of the reduction in consumables CO2 emissions was calculated by comparing the cumulative number of ink bottles sold up to August 2020 with the number of ink cartridges required to print the same amount and converting them into a CO2 equivalent. CO2 emissions were calculated based on Epson’s evaluation conditions, which take into account the impacts from consumables materials and parts manufacturing. Actual CO2 emissions will vary depending on customer printer use. What was evaluated: Ink cartridge printer ink cartridges and packaging, and high-capacity ink tank ink bottles and packaging (calculated based on replacement cartridges and ink bottles)
